About
Hi, I’m Caroline.
I understand people. I understand words. And I understand the digital systems that get those words in front of people.
I’m a writer, communicator and digital media strategist. Right now, I’m a Digital Media Intern on The Walt Disney Company’s Talent Connection Marketing team in Orlando, where I help connect people with Disney career opportunities through career content, digital strategy, CMS development and performance analysis.
That mix is intentional. At the University of Iowa, I earned a B.B.A. in Management & Leadership and a B.A. in English & Creative Writing (Publishing Track), with a minor in Music. Business taught me how organizations and audiences work. Writing taught me how to reach them. Every role since has taught me the digital systems in between: CMS, SEO, AI search, localization and analytics.
Before Disney, I wrote and optimized content for State Farm, told study abroad stories for CIMBA, wrote and edited for UniMovers, coached student writers as an Iowa Writing Fellow, and led Delta Sigma Pi as chapter president. Outside of work, I write The Grit, personal essays on being brave in your 20s, building a career, and travel.
Skills
Two toolkits, one goal
Strong communication needs a way to reach people. Digital skills need something worth saying. I bring both.
Communications
- Storytelling
- Copywriting
- Editing
- Brand voice
- Internal communications
- Audience-focused writing
- Content strategy
- Presentations
Digital
- Digital strategy
- CMS development
- SEO
- GEO & AEO
- AI search optimization
- Localization & hreflang
- Analytics
- Content optimization
- HTML & CSS
Resume
Experience
June 2026 – present
The Walt Disney Company
- Help connect candidates with Disney career opportunities by updating and optimizing high-traffic career content in enterprise CMS platforms
- Led an international SEO and localization audit (hreflang and canonical tags) and proposed a scalable locale strategy for new markets
- Implement translations and corrections, especially in French, with global partner teams
- Turn performance insights into content recommendations with recruiting marketing stakeholders
May – Dec 2025
State Farm
- Optimized 45+ articles in a large insurance and financial content library for clarity, brand voice, SEO and AI search (GEO/AEO)
- Researched search intent and partnered with analysts and strategists on traffic, engagement, rankings and A/B tests
- Presented research-driven content recommendations to senior marketing leaders
- Won 1st place at HackDay out of 5,000+ participants
Aug 2023 – May 2025
Iowa Writing Fellows
- Edited and gave feedback on 20+ academic papers per semester, strengthening clarity, structure and argument
- Led one-on-one writing conferences and served as a liaison between students and professors
2023 – 2024
UniMovers & CIMBA Study Abroad
- Wrote and edited 23 articles for a digital publication, published in WordPress
- Wrote travel stories and shot photography to promote study abroad to U.S. students
Education
University of Iowa
B.B.A., Management & Leadership
B.A., English & Creative Writing (Publishing Track)
Minor in Music · GPA 3.94 · May 2026
Leadership
Delta Sigma Pi
President of a 150+ member professional business fraternity chapter. Led internal communication, events and a recruitment process for 400+ participants.
Honors
Recommendations
Kind words
“Caroline has been an outstanding intern and a valuable asset to the team. She effectively balances her senior year in college, a leadership role on campus, and her internship responsibilities.”
“Caroline consistently demonstrates strong initiative by volunteering for new assignments, going beyond expectations, and proactively communicating progress through weekly reports. She is organized, inquisitive, learns quickly from feedback, and contributes fresh ideas during team meetings.”
“Her collaborative spirit and ability to build connections across the organization have fostered teamwork and knowledge sharing. Notably, she played a key role in her team’s winning Hackathon presentation on AI. Mentors appreciate her joyful energy, eagerness to learn, and reliability.”